Note: The job is a remote job and is open to candidates in USA. Title Resources Group (TRG) is a leading provider of title insurance and settlement services, focused on delivering innovative solutions and strong customer relationships. The Chief Marketing Officer (CMO) will shape and execute TRG’s marketing vision to drive revenue growth and strengthen brand presence while leading a modernized marketing function aligned with sales and operations.
Responsibilities
- Define and execute an enterprise-wide marketing and communications strategy aligned with TRG’s growth and value creation objectives
- Strengthen brand awareness, reputation, and consistency across all internal and external channels
- Develop and market a differentiated value proposition to agents, partners, and customers that clearly communicates TRG’s competitive advantages and service model
- Elevate TRG’s industry presence and thought leadership through strategic content, executive positioning, speaking engagements, media opportunities, industry events, blogs, interviews, and publications
- Oversee corporate communications, internal communications, public relations, media strategy, and thought leadership initiatives
- Lead external communications efforts across press, social media, industry publications, executive messaging, and crisis communications
- Develop and maintain relationships with media outlets, industry publications, and strategic partners
- Partner closely with HR on employee engagement initiatives, including pulse surveys, Best Companies participation, employer branding, and culture initiatives
- Support M&A and integration efforts, including brand alignment, go-to-market integration, communication strategies, and positioning of combined capabilities
- Drive customer acquisition, retention, and cross-sell strategies across core and adjacent markets
- Partner closely with Sales and Business Development to align go-to-market strategies, pipeline growth initiatives, and customer engagement efforts
- Develop integrated marketing campaigns supporting both direct and partner distribution channels
- Develop targeted marketing strategies, messaging, and value propositions tailored to key customer segments, including affiliate partners, independent agents, builders, attorneys, lenders, and other strategic channels
- Create partner-specific marketing frameworks that support affiliate growth, engagement, and capture of real estate brokerage networks
- Champion a customer-first mindset by leveraging data and insights to improve segmentation, messaging, customer journey optimization, and loyalty
- Advance marketing technology, automation, CRM, and data capabilities to improve operational effectiveness and customer engagement
- Own the strategy, management, adoption, and optimization of agent-facing marketing and business enablement tools, including marketing portals, fraud prevention programs, preferred vendor programs, and related platforms
- Ensure agent-facing tools and programs deliver best-in-class value, drive adoption, and align with business objectives, including monitoring utilization and establishing governance around program participation and eligibility
- Identify opportunities to leverage AI, analytics, and emerging technologies within marketing operations and communications
- Establish KPIs, dashboards, and reporting frameworks to measure performance, optimize spend, and drive data-informed decision-making
- Drive continuous improvement through testing, measurement, and optimization initiatives
- Support the development, positioning, and launch of new products and services
- Collaborate with agency partners and lenders on co-marketing opportunities and targeted value propositions
- Own the marketing budget and allocation strategy across brand, demand generation, digital marketing, communications, partner marketing, and strategic growth initiatives
- Build, mentor, and lead a high-performing marketing organization focused on accountability, innovation, and collaboration
- Manage external agencies, vendors, and strategic partners
Skills
- 12–15+ years of progressive marketing leadership experience, including 5+ years in a senior executive role
- Proven track record of driving measurable growth and building scalable marketing organizations
- Experience in financial services, insurance, real estate, or related industries
- Strong expertise in digital marketing, brand strategy, communications, customer segmentation, and demand generation
- Experience developing go-to-market strategies across multiple customer and partner channels
- Demonstrated ability to align marketing with sales and business strategy to drive revenue outcomes
- Experience managing marketing technology platforms, vendor relationships, and operational marketing programs
- Data-driven mindset with strong analytical and strategic decision-making capabilities
- Exceptional leadership, communication, and executive presence
- Experience working with independent agent networks, affiliate partnerships, or B2B2C business models
- Familiarity with regulatory considerations in real estate or financial services
- Experience supporting mergers, acquisitions, or integration-related brand and communication initiatives
- MBA or advanced degree in business, marketing, or related field
Benefits
- As a Great Place to Work®-certified company, we believe our employees are our greatest asset.
- Your success drives ours, and at the core of our company is a commitment to help you own, develop, and nurture your career.
- Access tools, resources, and training designed to help great talent become even stronger.
- Take on new opportunities to expand your skills and grow.
- Enjoy remote and hybrid options (role-dependent) to support work-life balance.
Company Overview