Note: The job is a remote job and is open to candidates in USA. Sia Experience is a full-service creative agency known for delivering impactful, growth-focused solutions. The Associate Director of Paid Media & Growth will drive growth across paid media channels, managing strategy and execution while collaborating with creative and analytics teams to optimize campaign performance.
Responsibilities
- Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead
- Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC
- Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders. Set clear expectations when strategy shifts are required, before, during, and after execution
- Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel
- Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs
- Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes
- Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio
Skills
- 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus
- Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work
- Experience managing paid media for both B2C and B2B clients
- International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus
- Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required)
- Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning
- Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes
- Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders
- Strong communicator, particularly around explaining strategy changes and setting expectations with clients
- Agency or performance marketing background preferred
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