Note: The job is a remote job and is open to candidates in USA. Flosum is a rapidly growing B2B SaaS organization, and they are seeking a Fractional Marketing Leader to own the enterprise pipeline and lead the marketing team. The role involves managing demand generation strategies and ensuring alignment between sales and marketing efforts.
Responsibilities
- Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value)
- Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution
- Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts
- Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives
- Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates
Skills
- Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies
- Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees
- The 'Doer' DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly
- Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools
Company Overview