Note: The job is a remote job and is open to candidates in USA. Pearson is a leading educational company that helps individuals realize their potential through learning. The Advanced Specialist, Campaign Marketing will support the planning and execution of integrated marketing campaigns to enhance awareness and engagement for the Career Ready portfolio.
Responsibilities
- Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives
- Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement
- Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals
- Ensure campaign activities are coordinated across multiple channels and customer touchpoints
- Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life
- Apply portfolio and product value propositions consistently across campaign activities and customer communications
- Adapt messaging for different audiences, customer needs, and stages of the buyer journey
- Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging
- Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives
- Manage campaign timelines, deliverables, stakeholder communications, and execution milestones
- Serve as a key marketing contact for assigned products, programmes, and portfolio initiatives
- Execute campaigns across email, web, paid media, events, social media, and customer communication channels
- Coordinate campaign asset development with Creative, Content, Digital, Product, and Sales teams
- Monitor campaign progress and proactively address execution challenges to ensure successful delivery
- Track and analyse campaign performance against established objectives and success measures
- Identify opportunities to improve campaign effectiveness through targeting, messaging, testing, and optimisation
- Prepare campaign performance summaries and recommendations for key stakeholders
- Support ongoing testing, learning, and continuous improvement initiatives across marketing activities
- Share campaign insights and best practices to strengthen future marketing programmes
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
- 3+ years of experience supporting or executing integrated marketing campaigns
- Experience working across multiple marketing channels including email, web, digital, social media, paid media, and events
- Strong understanding of campaign planning, audience targeting, customer journeys, and performance measurement
- Experience collaborating with cross-functional teams including Product Marketing, Sales, Digital, Brand, and Content functions
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
- Excellent written and verbal communication skills with strong attention to detail
- Ability to analyse campaign performance data and translate insights into actionable recommendations
- Customer-focused mindset with the ability to communicate value propositions effectively
- Strong organisational skills, problem-solving capability, and commitment to continuous improvement
- Experience with marketing automation, CRM, analytics, or campaign reporting platforms is advantageous
Benefits
- This position is eligible to participate in an annual incentive program
Company Overview