Note: The job is a remote job and is open to candidates in USA. Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core. As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market, translating deep industry insight into marketing programs that drive relevance and fuel demand.
Responsibilities
- Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients
- Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas
- Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception
- Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape
- Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives
- Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers
- Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized
- Apply AI to accelerate content creation, enhance personalization, surface insights, and improve marketing effectiveness at scale
- Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions
- Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors
- Define success metrics and measure marketing performance against agreed KPIs
- Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact
- Build trusted relationships with senior stakeholders across a complex, matrixed global organization
- Act as a connector across industry, marketing, and sales teams—driving alignment, momentum, and shared outcomes
- Operate with confidence, clarity, and credibility at the most senior levels
Skills
- Minimum 8 years of marketing experience in professional services or a complex B2B environment
- Demonstrated experience in Retail, Consumer Goods, or Products industry marketing strongly preferred
- Proven success driving demand, pipeline, and revenue impact through integrated marketing programs
- Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach
- Excellent project management skills with the ability to manage multiple priorities and stakeholders
- Exceptional written, verbal, and presentation skills; able to influence at senior levels
- Collaborative, curious, and passionate about the future of marketing and AI
- Microsoft Dynamics or comparable CRM platform experience
- Marketo or equivalent email marketing/automation platform experience
- Proficiency in Microsoft PowerPoint and Excel; design skills a bonus
Benefits
- Medical, dental, vision, life, and long-term disability coverage
- A 401(k) plan
- Bonus opportunities
- Paid holidays
- Paid time off
Company Overview