Company: iAdvize
Job description: Company DescriptionBy combining the best of human and artificial intelligence, 's conversational platform enables brands to offer their customers an authentic and personalized online shopping experience on a large scale.Consumers have massively adopted messaging in their daily lives. 85% of them want to interact with a brand in the same way they interact with their loved ones: via messaging. It's simple, personal and engaging.As a provider of a complete solution for pre-sales and customer service, iAdvize has had a single mission since its creation in 2010: to make brands conversational.To deliver this experience on a large scale, iAdvize offers safe, compliant, and connected AI copilots :
for Shoppers : Boost sales 24/7 with an AI shopping assistant to remove purchase barriers and achieve 10x conversions for Agents : Double agent productivity and Increase service quality with reliable AI copilotsiAdvize is also defined by the over 200 talented people who proudly work for us in Nantes (France, our headquarters), Paris, Düsseldorf (Germany) and Boston (US); We are proud to be a Great Place to Work and a FrenchTech Next 40 and 120 prizewinner.Job DescriptionAre you passionate about translating complex product capabilities into clear, compelling stories? Do you thrive at the intersection of product, sales, and marketing? Join iAdvize as a Product Marketing Lead and play a pivotal role in shaping how we bring our innovative solutions to the retail industry.Your ResponsibilitiesDrive Industry Insights
- Deepen our understanding of the retail industry, including target audiences and customer needs.
- Develop a clear point-of-view on customer pain points and business objectives, sharing insights with cross-functional teams (Product, Sales, Customer Success, and Marketing).
- Establish a robust sales enablement function at iAdvize, crafting tools and strategies that boost sales efficiency and productivity.
- Create impactful customer-facing collateral, such as first-call decks and one-pagers, while defining key messaging (use cases, value propositions, competitive positioning).
- Define and execute GTM strategies for iAdvize products, ensuring alignment across Product, Marketing, Sales, and Customer Success teams.
- Articulate positioning and packaging/pricing for new products.
- Coordinate actions before and after product launches.
- Influence go-to-market strategies by providing customer and market insights to cross-functional teams.
- Collaborate with Marketing and Account teams to develop and share compelling customer stories.
- Develop, manage, and improve product demonstration assets (demo environments, scripts, videos) in partnership with the Product team.
- Define and execute GTM strategies for new markets (geographies, verticals, segments).
- Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency.
- Manage planning and execution of commercial initiatives, tracking performance to improve sales velocity and customer success.
- Identify opportunities to strengthen cross-functional partnerships for maximum scalability as iAdvize’s offerings expand.
- 5+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in the retail/e-commerce or customer experience space.
- Strong understanding of the North American market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.
- Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenge.
- Robust analytical skills — You are used to analyzing data / facts, in order to turn it into sharable insights.
- Excellent communication and presentation skills, both written and spoken, knowing how to transform complex insights into compelling & actionable stories.
- Experience in building trusted and efficient relationships with Sales, Marketing and Product management teams to impact go-to-market practices.
- Solid project management skills, knowing how to lead cross-functional work streams.
- Proficiency in both English and French is highly desired for this role, with bilingualism or native-level English language skills being a requirement.
- Contract: permanent full time
- Location: Boston or New-York preferred, also open to full-remote from the US East-Coast.
- US Employment Visa required. We do not accept F1, J1, M1. We can accept OPT with one-year duration.
- , Chief Performance Officer (ex: WPP, Unilever, Richemont)
- , Chied Product Officer (ex: DoYouBuzz, Zlio)
- , Chief Strategy Officer (ex: SAP, HP, Directly)And many other talented people :)We offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, Quarterly & Annual all-hands meetings, including a company-wide trip to the HQ in Nantes, France.The well-being of our employees is essential to us, and every year our teams take numerous initiatives to ensure that we can all evolve in a working environment conducive to personal and professional fulfillment.Convinced by the major asset that diversity represents in our teams, we are proud to count over 45% of women in our workforce.We are also convinced that sustainable growth can only be achieved by taking into account ambitious objectives from a societal & environmental point of view. In 2022, we launched a multi-disciplinary working group on CSR issues, with the aim of reducing our carbon emissions, forging responsible partnerships and supporting the conversational transformation of e-commerce towards a more sustainable model.iAdvize is committed to the diversity of its teams and practices a strict policy of non-discrimination in recruitment.All your information will be kept confidential according to EEO guidelines.iAdvize is a conversational commerce pioneer and the leader in trusted generative AI for e-commerce. We offer safe, compliant, and connected AI copilots to boost conversion rates 10x while automating at least 75% of the workload. Innovative brands like Cdiscount, Samsung, and Nespresso use iAdvize to simplify online shopping and generate $1B+ per year in online revenue.To grow e-commerce with generative AI, visit .
Expected salary:
Location: Boston, MA
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