Paid Search Strategist – Ecommerce

Job Description: • Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms. • Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices. • Translate business goals into comprehensive media plans, overseeing execution and optimization across budgets, bids, audiences, and creatives. • Provide advanced performance analysis and insights to guide campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS). • Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation. • Collaborate closely with Client Success Managers, TAMs, and Product teams to align execution and product feedback to client goals and evolving needs. • Serve as a subject matter expert in Rithum’s media products and tooling, educating clients on new features, platform enhancements, and industry trends. • Contribute to internal enablement by mentoring Advertising Account Managers, sharing best practices, and improving team-wide executional consistency. • Stay abreast of emerging media channels, platform updates, and advertising trends to inform forward-looking strategies. Requirements: • 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts. • Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives. • Hands-on experience with major platforms such as Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect. • Strong analytical capabilities; experience conducting in depth analysis and presenting insights to clients and teams using dashboard and visualization tools (e.g. Tableau Looker, Power BI) • Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences. • Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders. • Demonstrated ability to manage and forecast advertising budgets, making data driven decisions to maximize efficiency and achieve performance targets across campaigns. • Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact. Benefits: • Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1 • A 6% 401(k) match • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance 2x salary • Access to the Calm app and the Employee Assistance Program • $65/month Remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year Apply tot his job Apply To this Job