REQUIREMENTS
- 3+ years of experience in B2B outbound, demand generation, revenue operations, growth marketing, or sales operations.
- Hands-on experience with outbound campaign platforms such as Smartlead, Instantly, Outreach, Salesloft, Apollo, or similar.
- Strong experience with HubSpot CRM.
- Experience with ZoomInfo or similar B2B data platforms.
- Experience building account-based marketing (ABM) or account-based outbound programs.
- Understanding of email deliverability, domain reputation, SPF, DKIM, DMARC, and inbox management.
- Experience building lead qualification and routing processes.
- Strong analytical skills and ability to make decisions based on funnel metrics and conversion data.
PREFERRED EXPERIENCE
- Experience with Clay or similar enrichment and signal-monitoring platforms.
- Experience selling or marketing enterprise software, ERP, SaaS, or consulting services.
- Understanding of SAP ecosystem.
- Experience targeting C-level prospects
RESPONSIBILITIES
- Define and continuously refine company’s ICPs for product matrix.
- Build and manage target account lists using ZoomInfo, LinkedIn Sales Navigator, and other data sources.
- Design and execute signal-based outbound programs targeting companies actively evaluating SAP initiatives.
- Identify and monitor buying signals, and embed them into personalized messaging strategy
- Build and optimize multi-touch outbound email sequences.
- Manage outbound infrastructure, including domains, inboxes, deliverability, and campaign performance.
- Maintain data quality, segmentation, enrichment, and CRM synchronization.
- Develop lead scoring and qualification workflows.
- Create automated processes that route engaged prospects to SDRs.
- Analyze campaign performance and continuously improve conversion rates throughout the funnel.
- Collaborate with Marketing, SDRs, and SAP subject matter experts to improve messaging and targeting.
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