⚠️ NON-NEGOTIABLE REQUIREMENTS — READ BEFORE APPLYING
• PST availability required — you must be available during Pacific Standard Time business hours
• Monday–Friday daily check-in required — short daily sync with head of marketing, no exceptions
• 4-week paid trial — all contracts start with a 4-week engagement, reviewed and renewed every 4 weeks
If you cannot meet these requirements, please do not apply.
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ABOUT THE ROLE
We are a multi-location healthcare operation running three verticals — dental implants, general dentistry, and medical aesthetics. We need one senior SEO and GEO specialist who owns the entire search presence across all three brands simultaneously: three keyword universes, three GBP profiles, and AI citation strategy across every vertical.
This is also a Generative Engine Optimization role. Patients increasingly find healthcare providers through AI tools — ChatGPT, Google Gemini, Perplexity, Apple Intelligence. You must know how to structure content, build entity authority, and earn citations inside AI-generated answers, not just rank on Google.
This is a senior hire. A mid-level SEO who has only worked in one healthcare vertical will not be able to execute across all three. Do not apply unless you have multi-vertical healthcare SEO experience and real GEO results to show.
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WHAT YOU WILL OWN
TECHNICAL SEO — ALL THREE BRANDS
• Full site audits across all three websites — crawlability, indexing, Core Web Vitals, mobile, speed
• Schema markup: LocalBusiness, MedicalBusiness, FAQPage, BreadcrumbList, Review — tailored per vertical
• XML sitemap and Google Search Console management for all three properties
• Resolve crawl errors, redirect chains, and duplicate content
ON-PAGE OPTIMIZATION — ALL THREE BRANDS
• Dental implants: All-on-4, full arch, single implants, snap-on dentures, bone grafting, same-day implants
• General dentistry: cleanings, fillings, crowns, root canals, cosmetic dentistry, pediatric services
• Medical aesthetics: injectables, skin treatments, minor medical procedures — compliance-aware keyword strategy
• Title tags, meta descriptions, H1/H2 structure, and internal linking across all three sites
• Featured snippets and People Also Ask optimization per vertical
GEO — GENERATIVE ENGINE OPTIMIZATION
• Structure content across all three verticals so AI models cite us for relevant patient searches
• Build entity authority for all three brands as distinct named entities recognized by AI models
• FAQ architecture on every key page targeting exact AI search prompts per vertical
• Monthly AI citation tracking across ChatGPT, Gemini, Perplexity, and Bing Copilot — reported per brand
• Coordinate with AI Marketing Engineer to ensure AI-generated content is GEO-structured from the start
LOCAL SEO — GOOGLE BUSINESS PROFILE
• Full GBP optimization and ongoing management across all active locations for all three brands
• Weekly GBP posts, Q&A management, and photo strategy per brand
• Citation building across relevant directories for each vertical
• NAP consistency audit across all platforms for all brands
• Systematic 5-star review generation strategy tailored per vertical
• Pre-rank strategy for upcoming new locations before opening day
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YOU ARE THE RIGHT FIT IF
• You have SEO case studies across at least two different healthcare verticals — dental alone is not enough
• You have real GEO experience and can show a client appearing in a ChatGPT or Perplexity answer
• You understand that medical aesthetics SEO has compliance constraints that general dental SEO does not
• You have managed GBP for multi-location, multi-brand healthcare operations
• You are proactive — you bring priorities to every check-in, not just status updates
• You are available PST Mon–Fri and can commit to daily check-ins without exception
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TO APPLY, INCLUDE
1. Case studies showing SEO ranking improvement across at least two different healthcare or medical verticals
2. Evidence of GEO work — screenshots of a client cited in AI-generated answers
3. A brief outline of how you would manage SEO across three distinct healthcare brands simultaneously
4. Your hourly rate and typical monthly hours
5. Confirmation that you are available PST Mon–Fri for daily check-ins
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