Media Buyer
Base Salary: $100,000 - $120,000 + bonus + exceptional benefits
Position Overview:
About GoPure
We are not just building the future of skincare — we’re reinventing how DTC brands operate. With an index of world class products and strong LTV, we’re looking to put gas on the fire with an aggressive acquisition system. We’ve already grown from a breakthrough DTC brand into a beloved omnichannel business, but our ambitions are far bigger. With nine figure goals on the horizon, we’re doubling down on growth and performance marketing. If you’re looking for a rocket ship and a chance to build a category defining brand, this is where your ambitions can thrive.
The Opportunity
Help shape the future of a DTC beauty brand people already love—and help propel it into a global powerhouse. We’re seeking a strategic, ambitious media buying leader to support our paid media engine across multiple channels. You’ll have the opportunity to help architect and scale a paid media strategy across Meta, Tiktok, Youtube, Applovin, and more. When campaigns deliver, there are no artificial ceilings: we keep investing to seize opportunity and accelerate growth.
This role isn’t about maintaining the status quo; it’s about building a sustainable growth engine with unlimited runway. You’ll have endless creative resources to support our vision, plus executive‑level commitment to your goals. If you’re obsessed with performance, energized by the idea of turning a beloved brand into a household name, and excited by having the resources to chase big goals, this is the opportunity for you.
Key Responsibilities:
- Paid Media Strategy & Execution:
- Develop and execute multi‑platform paid social media strategies (Meta, Youtube, TikTok, Applovin etc.).
- Test and scale emerging channels to drive growth and engagement.
- Set and optimize channel KPIs to hit performance targets.
- Analytics, Reporting & Attribution:
- Use multi-touch attribution tools (e.g., Northbeam, Incrementality tools) to evaluate campaigns, tracking ROI and brand metrics.
- Translate data into actionable insights to optimize spend and strategy.
- Deliver clear, actionable reports to leadership.
- Innovation & Testing:
- Stay current on paid media, social advertising and attribution trends to keep the brand competitive.
- Test and optimize new channels and formats to expand reach and engagement.
Required Qualifications:
- Meta Ads Expertise: 3+ years of experience managing mid-6-figure ($300k+/month spend) Meta ad campaigns with a deep understanding of targeting, creative strategy, and optimization techniques.
- Attribution Tools Experience: Proficiency with multi-touch attribution tools (e.g., Triple Whale, Northbeam) to track and analyze cross-channel performance.
Preferred Qualifications:
- Full-Funnel Optimization: Strong grasp of how ad creative, landing pages, and conversion experience work together, with experience optimizing the complete customer journey from click to purchase.
Required Skills:
- Analytical Mindset: Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
- Adaptability: Comfortable navigating a fast-paced, dynamic environment with the flexibility to adapt to new challenges and opportunities.
- AI Applications: Understanding of how AI can improve creative testing, targeting, and campaign optimization.
Why You’ll Love This Role
- Unlimited Scale: Support a 7-figure monthly Meta ad spend budget with the freedom to experiment and scale quickly—Gopure has created infrastructure that supports nearly unlimited scaling when KPIs are met.
- Accelerated Learning Curve: Collaborate closely with the Head of Growth and some of the best performance marketers in the industry.
- Creative Resources at Scale: Work with over 300 fresh creatives per week, maintain a strong UGC pipeline that collects thousands of videos per week, and work closely with a world class performance creative team.
- Streamlined Execution: Enjoy swift decisions, clear KPIs, and a culture that prioritizes execution and accountability over corporate politics.
- Career Growth: High performers advance quickly here, gaining greater ownership, autonomy, and a fast track to promotion.
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