Job Summary
We are seeking a sharp, data-driven Media Buyer whose experience has a heavy emphasis on digital performance buying across Google Ads and Meta platforms (Facebook, Instagram).
You’ll own the end-to-end process of planning, placing, optimizing, and scaling paid media campaigns to drive qualified traffic and maximize ROAS. While digital is the core, you’ll also bring hands-on experience in traditional media (especially TV) and direct media buying for podcasts including emerging audio/digital channels. This is a high-impact role for someone who thrives on testing, iterating, and proving incremental ROI.
We are a fast growing start-up in the athletic apparel space. We stand for truth, fairness, and the ideals that make America strong.
This could be a part time contractor with room to expand to full time.
Responsibilities
Digital Buying is 80%+ of the role, 20% will be traditional and premium video.
• Lead buying strategy & execution on Google Ads (Search, PMAX, YouTube, Display) and Meta Ads Manager (FB/IG).
• Build and manage audience targeting, creative testing frameworks, and budget allocation across campaigns.
• Optimize in real-time using platform analytics, UTM tracking, and third-party tools (e.g., Google Analytics, Looker, Northbeam).
• Ruthlessly prioritize ROAS and cost-per-qualified lead/acquisition — not vanity metrics.
• Conduct A/B tests on creatives, copy, landing pages, and bidding strategies.
• Scale winning campaigns and kill underperformers fast. Traditional & Direct Buying (Hands-On Experience Required)
• Execute TV media buys (linear, connected TV/CTV) with knowledge of GRP/TRPs, daypart mix, and reach/frequency modeling.
• Negotiate and place direct podcast buys (host-read, programmatic audio, Spotify, etc.).
• Manage direct partnerships with publishers, influencers, or niche media for sponsored content.
• Available for one marketing meeting a week. And one 1:1 meeting per week with founder/CEO.
Qualifications
Proven track record of scaling campaigns to $100K+/mo spend while hitting ROAS targets (e.g., 3x–5x+).
Requirements
• 2-5 years of Meta Ads Manager (Advantage+, CBO, dynamic creative)
• 2-5 years of Google Ads (all campaign types, Smart Bidding, SA360)
• 1-4 years of Budget Management
• Analytical (MMM, incrementality testing, geo-lift)
• Traditional Media Experience: Direct involvement with TV buys and podcast sponsorship
• Boosting UGC
• Bid Strategies: tRoas, CAP, Maximize Conversions
• Can Build a Performance Dashboard
• Direct Negotiation Experience (RFPs, rate cards, added value, make-goods)
Nice to Have
• Agency or in-house brand experience (e-commerce, DTC, SaaS)
• Familiarity with server-side tracking, SKAdNetwork, or privacysafe measurement
• Experience with The Trade Desk, DV360, or Amazon DSP
About Us
We are the only athletic brand standing up for free speech & women’s sports. Get premium workout clothes from the only brand that supports fair competition for women.
What We Offer
• PT contractor (~50% time) with room to expand to full time Competitive salary + performance bonus tied to ROAS & growth metrics.
• No benefits are available at this time.
Pay: $45,000.00 - $55,000.00 per year
Experience:
• Meta Ads Manager: 2 years (Required)
• Google Ads: 2 years (Required)
• Budget Management: 1 year (Required)
• Traditional Media : 1 year (Required)
Work Location: Remote
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