RARE NECESSITY DIGITAL AGENCY
Account Strategist
Full-Time | W-2 | Remote | Reports to Pod Lead
ABOUT RNDA
Rare Necessity Digital Agency is a full-service demand generation agency that builds repeatable revenue systems for coaches, consultants, e-commerce brands, and local businesses. We run webinar launches, sales call funnels, product drops, and local lead generation campaigns. Our team operates in a pod model where small, cross-functional teams own their clients end to end.
THE ROLE
The Account Strategist is the marketing brain inside the pod. You develop the strategy for every client, direct what each specialist builds, and QA all deliverables for strategic alignment before anything reaches the client.
You don't execute the tactics yourself. You set the direction, write the briefs, review the work, and adjust the strategy based on performance data. The Pod Lead runs the client call. You present the strategy on that call. Together you make sure every client gets a plan that actually drives results.
WHAT YOU OWN
1. Marketing Strategy & Direction
Develop the marketing strategy for every client in the pod
Create launch briefs for each client (goals, audience, messaging, offer, timeline)
Direct what each specialist builds: social direction, email direction, funnel direction, ad direction
Adjust strategy based on performance data and market shifts
Stay current on platform changes, trends, and best practices
2. Quality Assurance
QA all deliverables for strategic alignment before Pod Lead sends to client
Review social content, email copy, funnel builds, and ad creative against the brief
Catch misalignment early so nothing goes to the client off-strategy
3. Performance & Growth
Analyze performance data and present insights to the Pod Lead and client
Set KPI targets in the launch brief and hold the team accountable to them
Identify upsell and cross-sell opportunities (T1 to T2, add-on services)
Attend client calls as strategic advisor (Pod Lead runs the call, you present the plan)
HOW THE WORK CHANGES BY POD TYPE
Your responsibilities shift depending on the type of clients in your pod:
Webinar / Sales Call Pod
Build the full webinar/sales call funnel strategy: topic, hook, offer, pricing, bonuses
Set registration targets, show-up rate goals, and conversion benchmarks
Direct social promo cadence: what to post, when, what angle (countdown, testimonials, pain points)
Direct email sequence strategy: reg confirmation, reminder series, replay, cart close, nurture
Direct ad strategy: cold audience targeting, retargeting windows, budget allocation
Write or direct webinar slide deck messaging and CTA flow
Review webinar replay and recommend optimization (pacing, offer presentation, objection handling)
Plan post-launch nurture and next launch timing
E-Commerce Pod
Build product launch strategy: positioning, pricing, bundle offers, scarcity/urgency
Direct catalog/collection strategy and product prioritization (hero products vs long tail)
Set ROAS targets, AOV goals, and customer acquisition cost benchmarks
Direct social strategy: product photography direction, UGC briefs, lifestyle content angles
Direct email/SMS strategy: welcome flows, abandoned cart, post-purchase, win-back
Direct ad strategy: catalog ads, dynamic retargeting, prospecting audiences, seasonal budgets
Plan seasonal campaign calendar (Q4, BFCM, Valentine's, summer, back to school)
Analyze customer LTV and repeat purchase patterns to inform retention strategy
Local Business Pod
Build lead generation strategy: which services to promote, geographic targeting, offer/incentive
Set CPL targets, appointment booking rate goals, and lead quality benchmarks
Direct social strategy: community content, before/after, client testimonials, local events
Direct landing page strategy: service-specific pages, location pages, offer pages
Direct Google Ads strategy: search campaigns, local service ads, display retargeting
Direct review/reputation strategy: when to ask, how to ask, where to respond
Plan promotional calendar around local events, seasons, and business cycles
Analyze lead-to-close rate and recommend offer or targeting adjustments
KEY OUTCOMES (How You're Measured)
Every client has a documented launch strategy before any work begins
All specialist work ties back to a strategic brief (no random content)
Client KPIs trending in the right direction month over month
Launch performance meets or exceeds benchmarks set in the brief
Upsell recommendations presented to Pod Lead quarterly
Zero deliverables go to client without strategic QA
QUALIFICATIONS
Required
3+ years in a marketing strategy role (strategist, marketing manager, or senior specialist)
Deep understanding of digital marketing across channels: paid media, email, social, funnels
Experience building marketing strategies and launch plans from scratch
Strong analytical skills: comfortable reading data and adjusting strategy accordingly
Excellent written communication (you'll be writing briefs, reviewing copy, directing messaging)
Can manage multiple clients and keep each strategy distinct and on track
Preferred
Experience at a digital marketing agency (especially a small/mid-size agency)
Experience with webinar launches, sales call funnels, or e-commerce campaigns
Familiarity with Meta Ads, Google Ads, Klaviyo, GoHighLevel, or Shopify
Background in demand generation, growth marketing, or performance marketing
Experience presenting strategy directly to clients
COMPENSATION & DETAILS
Employment Type: Full-time, W-2
Location: Remote (US-based)
Schedule: Monday through Friday, remote with flexibility
Reports To: Pod Lead
HOW TO APPLY
If this role sounds like you, reply to this email and let us know you're interested. We'll set up a quick call to walk through the details and see if it's a fit.