This is a remote position.
Company Overview
LoginRadius stands at the forefront of innovation with our cutting-edge Customer Identity and Access Management (CIAM) platform. Our mission is to revolutionize the way businesses manage customer and partner identities, offering streamlined registration and robust identity management solutions. We empower enterprises to deliver seamless, secure, and compliant external experiences (for both customers and partners), driving engagement and loyalty. Join us as we push the boundaries of what’s possible in identity management.
Role Overview
We are looking for a powerhouse Lead - Growth & Demand Marketing to drive inbound demand and pipeline through content, SEO, conversion optimization, and outbound email marketing. This role will own execution across the full funnel and work closely with product, sales, and engineering teams to support LoginRadius’ growth objectives.This is a pure Individual Contributor role, requiring deep execution capability and strong cross-functional collaboration.
Requirements
Key Responsibilities
1) Content Marketing
Own the end-to-end content strategy and execution for:
Blogs focused on CIAM, security, developer, and enterprise audiences
Guides, eBooks, and gated assets for lead generation
Webinar content including themes, landing pages, promotions, and follow-ups
Campaign and product landing pages
Social media content aligned to demand generation and distribution goals
Ensure content is aligned with LoginRadius’ ICPs, buyer journeys, and SEO priorities
Collaborate with content marketing team, product and sales teams to create content that supports pipeline and deal acceleration
2) SEO – On-page & Programmatic
Own on-page SEO for blogs, landing pages, and core website pages
Plan and execute programmatic SEO initiatives to scale organic traffic and inbound leads
Conduct keyword research, content gap analysis, and internal linking optimization
Track and improve organic rankings, traffic, and lead conversion from SEO
Work with engineering teams to support technical SEO improvements when required
3) Conversion Optimization
Drive conversion improvements across:
Landing pages and gated assets
Website journeys and CTA
LiveChat and conversational lead capture
Build, test, and optimize landing pages to improve conversion rates and lead quality
Run A/B tests and analyze funnel performance to reduce drop-offs
Use data and user behavior insights to continuously improve website and campaign performance
4) Email Marketing
Own lifecycle and campaign email marketing including:
Drip and nurture campaigns
Automation and engagement workflows
Conversion-focused email journeys
Manage segmentation, personalization, and lead scoring within marketing automation tools
Optimize email performance (open rates, CTR, conversions) through testing and analysis
Align email programs with content, SEO, and demand generation campaigns
What You Bring?
3–7 years of experience in B2B SaaS growth or demand marketing
B.Tech, BE, or equivalent qualification (engineering, computer science, or related field preferred)
Ability to translate complex technical concepts into clear messaging for developers and enterprise buyers
Hands-on experience across content, SEO, CRO, and email-led demand generation
Comfortable working with product and engineering teams to understand features, APIs, and technical differentiators
Working knowledge of web technologies, APIs, and SaaS
Proven track record of driving inbound demand and pipeline growth
Experience with marketing automation and CRM tools (HubSpot preferred)
Strong ownership mindset with the ability to execute end-to-end Nice to Have
Experience marketing to developer, security, or enterprise SaaS audiences
Familiarity with CIAM, cybersecurity, or identity management products
Experience supporting global markets, especially North America,APAC
Benefits
Opportunity to work with a cutting-edge technology company in a rapidly growing industry
Collaborative and inclusive work environment
Competitive salary and benefits package
Health and Accidental Insurance
Certification Policy : Opportunities for professional growth and development