Role Overview
The Inside Sales Representative (ISR) supports the organization’s growth by generating new business opportunities through proactive outreach, building relationships with potential clients, and setting qualified meetings for the sales team.
Key Responsibilities
Business Development (90%)
Conduct prospecting activities to identify potential customers
Perform proactive outbound outreach via phone, email, and other channels
Create a professional and engaging first impression with prospects and customers
Research prospects and schedule appointments for Field Sales Representatives
Qualify leads through discovery calls, emails, and other communication methods
Maintain accurate and up-to-date records in CRM systems and tracking sheets
Generate new business opportunities through consistent outbound efforts
Conduct initial discovery calls to understand customer needs and align solutions
Follow up and nurture existing leads to drive engagement
Daily Activities
Pre-call research and planning
Cold and warm calling
Lead follow-ups and relationship nurturing
Updating CRM systems and tracking tools
Collaborating with sales management to develop targeted prospect lists, call strategies, and messaging
Qualifications & Experience
3-4 years of experience in a similar sales or business development role
Associate’s degree required; Bachelor’s degree preferred
Experience in sales, lead generation, or business development is an advantage
Skills & Competencies
Strong written and verbal communication skills
Results-driven with the ability to meet and exceed outreach targets
Highly coachable with a willingness to learn and improve
Strong organizational and time management skills
Ability to work effectively both independently and as part of a team
Sound judgment in handling confidential information
Proficiency in CRM systems and Google Workspace tools
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