Head of Performance – Social Media

Job Description: • Manage performance media buying in Meta and TikTok for the company’s web products • Be responsible for achieving key business metrics: EI, VS, CPA, ROI • Scale acquisition while maintaining or improving efficiency • Launch and validate new hypotheses to grow marketing channels • Build fast testing and data-driven decision-making processes • Identify new growth opportunities and challenge existing acquisition approaches • Collaborate closely with analytics, product, automation, and creative teams • Implement automation workflows and contribute to the development of automation projects within performance marketing • Ensure a high KPI achievement rate across the team Requirements: • Deep expertise in performance media buying on Meta and TikTok • Proven experience managing acquisition specifically for web products, not only mobile apps • Experience scaling large advertising budgets while maintaining efficiency • Strong understanding of key metrics: CPA, ROI / ROAS, LTV • Experience building and managing funnels: creative → landing page • Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers • Experience working with analytics, attribution, and BI tools • Understanding of acquisition automation: rules, APIs, bulk changes, and alerts • Ability to manage teams of media buyers and establish effective testing processes • Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products. Benefits: • REMOTE OPPORTUNITY to work full-time • Vacation 28 calendar days per year • 7 wellness days per year (time off) • Bonuses up to $5000 for recommending successful applicants for positions in the company • 50% payment for professional training, international conferences, and meetings • Corporate discount for English lessons • Health benefits • Workplace organization (equipped workplace and necessary equipment) • Reimbursement of workplace costs up to $1000 gross once every 3 years • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.