Role Overview
As a Growth Marketing Manager, you will play a pivotal role in developing, executing, and optimizing end-to-end marketing strategies and programs with a focus on Account-Based Marketing (ABM). Your expertise will drive lead generation and growth strategies within the healthcare sector, particularly with payers.
What You Will Do
Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion. Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.
Why It Might Be a Fit
You will leverage your deep understanding of industry associations, publications, and market dynamics to create and implement effective marketing initiatives. You will work closely with cross-functional teams, including sales, account management, and product marketing to plan and execute industry-specific strategies, ensuring alignment with business goals.
Requirements
- Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field
- Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies
- Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense)
- Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders
- Accountable for growth marketing tactics and budget disposition
- Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector
- Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences
- Exceptional communication and presentation skills
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Experienced in building marketing plans and Go-to-Market strategies from scratch
- Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line
- Experience in optimizing digital marketing program performance with recommendations and latest trends
- Ferocious attention to detail
Benefits
- Medical, dental and vision coverage with low deductible & copay
- Life insurance
- Short and long-term disability
- Paid Parental Leave
- 401(k) + match
- Employee Stock Purchase Plan
- Generous Paid Time Off – accrued based on years of service
- 10 paid company holidays
- Tuition reimbursement
- Flexible Spending Account
- Employee Assistance Program
- Summer Hours
- Sick time benefits – for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year
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