About the Role
Novotech, a globally recognized leader in clinical research and scientific advisory services, is seeking a Global Associate Director of Commercial Marketing to drive revenue growth through strategic and executional marketing initiatives across global markets.
Reporting to the Global Head of Marketing, this is a hands-on leadership role responsible for leading a distributed team of regional marketing managers and ensuring marketing delivers measurable commercial outcomes across pipeline generation, conversion, and revenue.
This is a high-impact, player-coach role requiring a leader who is deeply metric-driven, highly adaptable, and comfortable operating in a fast-paced, evolving global organization. The successful candidate will be a visible and accessible leader, able to build trust across regions while maintaining high-performance standards. They will operate effectively in an environment where priorities, structure, and focus areas may evolve, while maintaining momentum and performance.
Responsibilities
Revenue & Commercial Impact
- Own global marketing contribution to revenue, including pipeline generation, conversion rates, and marketing-sourced/influenced revenue.
- Partner closely with Business Development and Commercial Leadership to align marketing strategies with sales targets and regional growth priorities.
Hands-On Execution & Campaign Leadership
- Actively lead and contribute to the execution of integrated marketing campaigns (digital, ABM, content, events).
- Personally engage in high-priority initiatives, key accounts, and global campaigns where impact is critical.
Global Strategy & Alignment
- Define and lead the global commercial marketing strategy, aligned with the vision set by the Global Head of Marketing.
- Translate evolving commercial objectives into scalable, high-impact programs across regions.
Team Leadership, Mentorship & Capability Building
- Lead, mentor, and develop a global team of regional marketing managers, fostering both accountability and growth.
- Act as a hands-on coach and accessible leader, supporting teams through both execution and change.
Performance, Analytics & Optimization
- Establish and lead a rigorous, metrics-driven approach to marketing performance, including weekly, monthly, quarterly, and annual pipeline and campaign performance tracking.
Develop dashboards and reporting frameworks that provide clear visibility into regional and global performance.
Cross-Functional Collaboration
- Serve as a strategic partner to key stakeholders.
- Ensure strong alignment between marketing, business development, and regional teams.
Qualifications and Experience
- 10+ years of experience in B2B marketing, with a strong focus on commercial, demand generation, or growth marketing.
- Proven track record of driving measurable revenue and pipeline impact.
- Strongly metrics-driven mindset, with deep experience in funnel management, performance tracking, and ROI accountability.
- High level of adaptability and resilience, comfortable navigating ambiguity, shifting priorities, and organizational change.
- Experience in a hands-on marketing leadership role—comfortable executing as well as leading.
- Experience managing and developing global or multi-regional teams.
- Strong mentorship capability with a track record of building high-performing teams.
- Leadership style that is accessible, responsive, and highly engaged with distributed teams.
- Deep understanding of pipeline development, sales cycles, and revenue operations.
Preferred Experience
- Experience in life sciences, CRO, biotech, or healthcare sectors.
- Experience operating in complex, matrixed, global organizations.
- Familiarity with long, enterprise-level sales cycles.
Salary Band – Global Associate Director, Commercial Marketing: $160,000 to $190,000 USD – Salary offered will be based on candidates experience level.
Find out more about working at Novotech at: www.novotech-cro.com/careers
Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect.
Our team members are passionate about what we do, but we understand work is only of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs.
We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities.
We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.
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