At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a Customer Insights Associate Director, you'll play a pivotal role in shaping our brand strategies and enhancing brand perception through data-driven insights. If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you.
**About arenaflex**
arenaflex is a leading innovator in the industry, dedicated to harnessing the power of data and technology to drive business growth and customer satisfaction. With a strong focus on customer-centricity, we're constantly seeking new ways to understand and meet the evolving needs of our customers. As a Customer Insights Associate Director, you'll be part of a dynamic team that's passionate about using data to inform business decisions and drive competitive advantage.
**Responsibilities**
As a Customer Insights Associate Director at arenaflex, you'll be responsible for:
* **Partnering with senior leaders**: Collaborate with our senior leadership team to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations efforts.
* **Designing custom research**: Design custom research in support of our Brand Measurement Trackers to yield actionable insights that drive brand strategies.
* **Guiding research agency teams**: Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
* **Leading cross-functional teams**: Lead a cross-functional team in preparing the Annual State of the Brand report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
* **Managing research agency partners**: Manage research agency partners for custom research projects from scoping to delivery, focusing on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
* **Partnering with sponsorship teams**: Partner with our sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
* **Collaborating with CSR teams**: Collaborate with our Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
**Requirements**
To be successful in this role, you'll need:
* **Eight or more years of relevant experience**: Demonstrated through one or a combination of work and/or military experience, or specialized training.
* **Knowledge of media monitoring and analysis tools**: Familiarity with media monitoring and analysis tools is essential for this role.
**Nice-to-haves**
While not essential, the following skills and experiences would be highly valued:
* **Strong analytical and data interpretation skills**: The ability to analyze complex data sets and provide actionable insights is crucial for this role.
* **Excellent written and verbal communication skills**: Effective communication is key to success in this role, as you'll be working closely with senior leaders, research agency teams, and other stakeholders.
* **Ability to work independently and as part of a team**: As a Customer Insights Associate Director, you'll need to be able to work independently and as part of a team to deliver high-quality results.
* **Designed small and large-scale research projects**: Experience designing and managing research projects, including primary and secondary data collection, is highly valued.
* **Proven experience in conducting market research for PR purposes**: A track record of conducting market research for public relations purposes is essential for this role.
* **Analyzed data from multiple sources**: Experience analyzing data from multiple sources and providing insights and recommendations tailored to different functions and levels is highly valued.
* **Experience with marketing communications and mobile, digital, and social media platforms**: Familiarity with marketing communications and mobile, digital, and social media platforms is essential for this role.
* **Experience managing people and teams**: Experience managing people and teams, either via direct reporting or influence, is highly valued.
* **Experience with both Consumer and B2B audiences**: Experience working with both consumer and B2B audiences is essential for this role.
**Benefits**
As a valued member of the arenaflex team, you'll enjoy a range of benefits, including:
* **Health and wellness benefits**: Comprehensive health and wellness benefits to support your physical and mental well-being.
* **Short-term incentives**: Opportunities to earn short-term incentives and bonuses for meeting and exceeding performance targets.
* **401(k) Savings Plan**: A 401(k) savings plan to help you plan for your future.
* **Stock incentive programs**: Opportunities to participate in stock incentive programs and own a piece of arenaflex.
* **Paid time off**: Generous paid time off to relax, recharge, and pursue your passions.
* **Parental leave**: Comprehensive parental leave policies to support you and your family.
* **Adoption assistance**: Adoption assistance to help you build your family.
* **Tuition assistance**: Tuition assistance to support your ongoing education and career development.
* **Other incentives**: A range of other incentives and benefits to recognize and reward your hard work and dedication.
**How to Apply**
If you're a strategic thinker with a passion for analytics and a knack for uncovering consumer insights, we want to hear from you. Apply now to become a Customer Insights Associate Director at arenaflex and join our dynamic team of innovators and thought leaders.
Apply for this job