R1 is the leading provider of technology-driven solutions in Revenue Cycle Management (RCM). We transform the patient experience and financial performance of hospitals, health systems, and medical groups. We combine deep revenue cycle expertise with a global delivery model and advanced technology—including analytics, agentic AI, and workflow orchestration.
We are seeking a Director, Product Marketing – Phare OS to lead the cross-portfolio marketing strategy for Phare, R1’s flagship agentic Revenue Operating System. This role is accountable for defining the market narrative, shaping go-to-market strategy, and driving alignment across Product, Sales, and Marketing to accelerate growth and adoption.
This leader will operate as a strategic partner to senior stakeholders—translating market insights into differentiated positioning, influencing product direction, and ensuring the organization delivers a clear, compelling, and consistent message to the market.
Essential Responsibilities
Market Intelligence & Competitive Strategy
- Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking
- Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities
- Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution
Messaging, Positioning & Narrative Leadership
- Own the communication strategy for Phare across internal and external audiences
- Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT)
- Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution
- Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage
Go-to-Market Strategy & Execution
- Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives
- Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns
- Drive disciplined execution with clear milestones, governance, and measurable business outcomes
Cross-Functional Leadership & Alignment
- Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience
- Drive alignment across leadership stakeholders to ensure cohesive strategy and execution
- Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market
Strategic Programs & Business Impact
- Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning)
- Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes
- Continuously assess performance and optimize marketing investments to maximize ROI
Product & Roadmap Influence
- Maintain deep expertise in the Phare platform, roadmap, and innovation priorities
- Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics
- Ensure alignment between product evolution and go-to-market strategy
Customer Engagement & Market Storytelling
- Champion customer-centric storytelling through case studies, executive narratives, and strategic communications
- Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market
- Strengthen market credibility and trust through consistent, value-driven messaging
Required Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (MBA preferred)
- 10+ years of B2B SaaS product marketing experience, with increasing scope and leadership responsibility
- Domain expertise in healthcare and/or revenue cycle preferred
- Proven success leading GTM strategy and driving measurable business outcomes (pipeline, growth, adoption)
- Demonstrated experience building relationships and influencing senior leadership and operate effectively at a senior level
- Exceptional strategic thinking combined with strong execution discipline
- Excellent communication skills, including executive presentations and high-impact storytelling
- Strong cross-functional leadership skills with the ability to align diverse stakeholders
- Experience leveraging data and analytics to guide decisions and demonstrate ROI
- Proficiency with Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini)
The healthcare system is always evolving — and it’s up to us to use our shared expertise to find new solutions that can keep up. On our growing team you’ll find the opportunity to constantly learn, collaborate across groups and explore new paths for your career.
Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package.
R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.
If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.
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