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Posted Jun 2, 2026

Director, Partnership Sales

Job Description: • Lead the development and implementation of sales strategies to achieve sponsorship revenue goals • Lead the identification and prioritization potential sponsors based on their fit with Formula One • Build and maintain strong relationships internally and externally by providing excellent customer service and communication. • Lead the negotiation of sponsorship contracts and ensure all terms are clearly defined and agreed by all parties • Lead the creation of custom sponsorship proposals and presentations that are tailored to the sponsor’s needs and interests • Work with the research and BI teams to understand market trends and competitor activity to ensure the potential for revenue acquisition is maximized • Leverage an existing network, relationships, as well as cold outreach to connect with decision makers at key brands and agencies • Work with internal stakeholders to ensure a collaborative sales process, timely reporting where relevant • Engage in weekly team meetings and support Legends senior-level stakeholders by providing routine sales updates Requirements: • Degree in Business, Management, Sales, or Marketing, or equivalent, required – MBA preferred • Fluency in English is essential. Additional fluency in another European language, particularly German, will be seen as an advantage • Ten (10) plus years of high-value sponsorship sales experience, ideally in the sports industry • A proven track record and excellence in pitching, negotiating, and closing high-value sponsorship agreements, in addition to exceeding sales targets • Adept in sales pipeline management, reporting and leveraging CRM tools (i.e. Salesforce) • A strong network and relationships with potential sponsors • Excellent communication and negotiation skills • Strong interpersonal, relationship building and leadership abilities • Knowledge of industry trends and best practices • Analytical mindset for identifying sponsor needs and ROI for all stakeholders • International outlook and ability to work in fast paced environment with diverse cultures Benefits: • medical, dental, vision, life and disability insurance • paid vacation • 401k plan