At arenaflex, we're not just a cybersecurity company – we're a community of humans who break down problems to build up better solutions. Our humble beginnings in a Brooklyn sci-fi bookstore led to the creation of the Human Defense Platform, safeguarding enterprises from sophisticated bots, fraud, and account abuse. Today, we verify the humanity of more than 20 trillion interactions per week for some of the largest companies and internet platforms.
As a Director of Customer Marketing at arenaflex, you'll be part of our front line in protecting companies and their customers from digital attacks. But we're not just about security – we're about people. We believe in putting humans first, with an extensive total rewards package, inclusive of competitive compensation, benefits, stipends, and a day-to-day culture that empowers every individual to do their best work.
We're not looking for conventional "hackers" – we want people who break down problems to build up better solutions. If you're a strategic and dynamic leader who can create and execute successful customer marketing programs, we want to hear from you.
**Join us at an exciting moment in the arenaflex story**
We've recently joined forces with PerimeterX in a market-changing merger and acquired clean.io to enhance the Human Defense Platform. Together, we're disrupting the economics of cybercrime. We hope you can join us in this mission.
**Key Responsibilities:**
As a Director of Customer Marketing, you'll play a critical part in working cross-functionally with Customer Success and Sales to enhance the customer lifecycle. Your key responsibilities will include:
* **Customer Lifecycle Engagement:** Collaborate closely with the Customer Success team to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience at each stage.
* **Retention and Expansion Programs:** Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities.
* **Customer Loyalty and Advocacy Program:** Build, own, and scale arenaflex's Customer Loyalty/Reference program. Manage deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers.
* **Customer Advisory Board Management:** Lead the strategy and execution of regular Customer Advisory Boards (CABs) both in person and virtual, working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and arenaflex.
* **Cross-functional Collaboration:** Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience.
* **Customer Communications:** Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the arenaflex mission. This includes newsletters, product updates, event invitations, and educational content.
**Qualifications:**
To be successful in this role, you'll need:
* 10+ years of marketing experience, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity, or media environment.
* Proven ability to create and execute successful customer marketing programs that drive retention and expansion.
* Strong collaboration skills with experience working closely with Customer Success and Sales teams.
* Exceptional written and verbal communication skills, with the ability to create compelling content that resonates with customers.
* Experience managing Customer Advisory Boards or similar executive-level customer engagements.
* Strategic, analytical mindset with the ability to track and measure the success of customer programs.
**What we offer:**
* A competitive base pay range of $140,000 - $160,000, which can include additional on-target bonus and/or incentives.
* Stock options and other incentive pay may be provided as part of the compensation package.
* A full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
* A total rewards package that reflects our commitment to our humans' personal career development, including annual stipends for wellbeing and learning & development, and a one-time home office setup stipend.
* Weekly lunches, dedicated time off, no-meeting Fridays (for our U.S. and Intl. based humans), HUMAN days, and so much more.
**Join our community:**
At arenaflex, we're proud to be an equal opportunity workplace. We believe in putting people first, regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We're on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come and share their unique experiences and perspectives as we fight against cybercrime together!
**Apply now:**
If you're a strategic and dynamic leader who can create and execute successful customer marketing programs, we want to hear from you. Apply now to join our community of humans who break down problems to build up better solutions.
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