Director, CRM, Klaviyo, Email Marketing, Lifecycle, Loyalty

Job Description: • Lead the end-to-end lifecycle strategy and automation roadmap • Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms • Implement real-time data triggers and advanced segmentation • Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels • Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV • Own platform performance reporting, journey audits, and continuous improvement cycles Requirements: • 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments • Proven success scaling personalized multi-channel journeys • Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship • Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic • Comfortable building systems that integrate CRM, CDP, and data warehouse insights • Excellent project management and cross-functional collaboration chops • You’ve worked with subscription, mobile-first, or physical/digital hybrid products. Benefits: • bonus • benefits Apply tot his job Apply To this Job