About Mapalé
Mapalé is an established, internationally recognized fashion brand specializing in lingerie, swimwear, and lifestyle collections, distributed across the U.S. and global markets. We are known for our strong design identity, fast-moving collections, and long-standing relationships with retailers and distributors.
Digital Marketing & Key Accounts Coordinator
Hours: Monday – Friday, 8.00 am – 4.30 pm (Remote)
Overview: Digital Marketing & Key Accounts Manager
We are seeking a results-driven professional to lead email marketing, support digital brand communication, and manage key retail accounts. This role blends marketing, sales, and customer relationship management, with a strong focus on driving revenue growth and maintaining brand consistency across all touchpoints.
Key Responsibilities
Email Marketing and Growth
• Plan, create, and execute email marketing campaigns that drive engagement and sales
• Manage segmentation, automation flows, and performance tracking (open rates, conversions, ROI)
• Continuously optimize campaigns based on data and customer behavior.
Brand Communication and Digital Presence
• Ensure consistent brand voice and messaging across all channels
• Support website updates, product launches, and overall user experience
• Collaborate on content creation, promotions, and campaigns
Key Account Management (Digital and others)
• Manage day-to-day communication with assigned accounts
• Identify opportunities to increase sales, optimize product assortment, and improve sell-through
• Coordinate orders, follow-ups, and account needs to ensure strong relationships and growth
Sales and Customer Satisfaction
• Actively drive revenue growth across digital wholesale and D2C channels
• Monitor customer feedback and ensure a high level of service and responsiveness
• Work cross-functionally to resolve issues and improve the customer experience
Qualifications
• Strong background in email marketing, including campaign execution and analytics
• Experience with e-commerce platforms and website management
• Proven ability to manage retail or wholesale accounts; experience with Amazon, Nordstrom or Faire is a plus
• Highly organized with strong communication and follow-up skills
• Sales-oriented mindset with a focus on growth and results
• Ability to balance creative marketing with operational execution
Success in This Role
• Increased email-driven revenue and engagement
• Growth in key accounts
• Strong brand consistency across digital channels
• Improved customer satisfaction and retention
This role requires someone who is proactive, detail-oriented, and focused on delivering measurable results while building strong relationships and supporting overall brand growth.
· Present seasonal collections via virtual meetings or in-person Trade Shows in the USA and Europe.
· Implement and Supports Influencers programs and Social Media projects.
· Maintains communication with the factory and/or production team to ensure deadlines are met.
· All other duties as needed or required
Travel
This position may require domestic and international travel.
Education and Experience
· Bachelors Degree.
· 2+ year of related experience.
· Successful passage of background check
· Excellent communication skills- both written and verbal in English and Spanish.
· Proficiency in Microsoft Office (Word, Outlook, Excel) Canvas, EDI is a plus.
· Strong organizational, multitasking and prioritizing skills.
· Must be able to work in an environment with regular interruptions and continually changing priorities.
· Attention to detail.
· Ability to demonstrate initiative and resourcefulness.
· Positive working attitude, flexible and dependable.
· Ability to maintain confidentiality.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand, clean, sit, sort, hold, squat, stoop, stand, twist the body, reach with hands and arms, talk or hear. The employee must have the ability to occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include the ability to distinguish the nature of objects by using the eye.
Safety
Assists in the creation of a culture of safety and environmental protection by performing work safely in accordance with departmental safety procedures. Operates equipment safely and reports any unsafe work conditions or practice to supervisor.
The job description is not an employee agreement between employee and employer, and is subject to change by the employer as the needs of the employer and requirements of the job change.
I understand the above listed information and what is expected of me in my performance.
Salary $1200
Job Type: Full-time
Pay: From $1,200.00 per month
Work Location: Remote
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