Job Overview
Seeking a Digital Experience Lead to define and execute global digital strategy across owned channels (website, email, campaigns). Blend strategic planning with hands-on execution to drive performance, engagement, and cohesive customer journeys. Partner with Head of Digital, CRM, Social, regional marketing, and Digital Platforms teams to develop guidelines, content frameworks, and standards.
Key Responsibilities
• Front-of-House Digital Strategy:
Shape global strategy for website, email, campaigns; develop content pillars, audience frameworks, editorial standards; build governance models, playbooks; align with Social/CRM; leverage SEO/GEO for discoverability.
• Cross-Channel Orchestration:
Own digital activations for global campaigns; coordinate with Regional Marketing, Creative, CRM; align timing/messaging; define integrated models connecting social, email, owned experiences.
• Performance Strategy &
• Optimization:
Develop KPI frameworks, dashboards, reporting; drive A/B testing, CRO, content analysis; monitor search/AI trends; translate insights into strategy refinements.
• Digital Platform Partnership:
Define experience requirements; contribute to platform roadmaps; support CMS workflows, new capability rollouts.
• Collaboration &
• Enablement:
Provide guidance to regional teams; create playbooks/resources; build relationships across Marketing, CRM, Social, Platforms, Creative.
Required Skills &
• Qualifications
• 10+ years in digital marketing, digital experience strategy, content operations, or performance marketing.
• Experience owning cross-functional initiatives.
• Strong knowledge of digital best practices, performance frameworks, CMS platforms, publishing workflows.
• Strategic thinking with hands-on execution; excellent communication/collaboration.
Preferred Skills &
• Experience
• Global/multi-region marketing.
• Third-party/first-party analytics (e.g., Google Analytics).
• Experimentation programs (A/B testing, CRO).
• Partnering with product/platform teams.
• SEO tools (Google Search Console, SEMrush, Ahrefs).
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