Mission:
Engaging accessible crypto content to drive trading.
Story:Potential & current users need engaging accessible crypto content to start / resume trading.
Key PROBLEM's:CTA>3% for channels under management and 5000 traders in Q4.
How:Create current engaging crypto content, develop & maintain portfolio of publishing channels & formats, fine-tune content for SEO - Conditions.
Constraints:
• All content should should be published after approving in content_approval by the team.
• No less that 2 articles per week for SERM.
Main performance number: Articles/week
Second performance number: Blogs/week
Third performance number: Moments/week
Functions:
• SMM : Create SMM content for global audience of cryptotraders and fintech enthusiasts.
• Content creation : Prepare expert up-to-date crypto content in English and Russian for LATOKEN non-SMM content ecosystem.
• Email marketing : Generate engaging content for email marketing.
• Cross-unit support : Develop content to support other units needs.
• Blogs enrichment and posting : Conduct SEO optimization for the posts on LATOKEN ecosystem to generate maximum traffic according to SEO guidelines.
Requirement skills and experience:
Hard skills:
• 3+ years in copywriting
• 2+ years in fintech or crypto
• Proven record of high engagement posts creation (150+ likes, or claps)
• Excellent English is a must. Really a must.
• Knowledge of the newest Google Search algorithms for content is a must
• Knowledge of CMS platforms such as Wordpress
Soft Skills:
• Eagerness to work in a high-caliber team to reach maximum blitz scaling
• Independence and being able to source own content ideas
• Quick reaction to the hot news from outside and within the company
• Ability to work in high-stress environments. If you have a 9-5 attitude, you are not a good fit
• Desire to grow fast (high chance of promotion within 3 months of employment)
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