Overview:
GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States.
Responsibilities:
• Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications.
• Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
• Monitor trends and best practices in internal communications to improve strategies.
• Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging.
• Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks.
• Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals.
• Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in.
• Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
• Ensure smooth execution of executive engagements with relevant customers/partners.
• Develop strong internal relationships to support communications, stakeholder engagement, and program priorities.
• Gather, analyze, and report data on marketing and communication campaigns.
• Use insights from data analysis to adjust strategies and improve outcomes.
• Innovate and implement new communication tools and techniques.
• Continuously improve communication processes and strategies.
Qualifications:
Required Skills and Experience:
• Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience.
• Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms.
• Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging).
• Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping.
• Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications.
• Strong verbal communication and organizational skills.
• Ability to work independently and in a remote team setting.
• Analytical skills to assess communication processes and campaigns.
• Project management skills to handle multiple projects and meet deadlines.
• Interpersonal skills to build strong relationships with team members, stakeholders, and partners.
• Presentation skills for delivering polished presentations to diverse audiences, including senior executives.
• Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms.
• Understanding of social media strategies and digital marketing tools.
Preferred Skills and Experience:
• Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms.
• Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders.
• Experience with Veterans Affairs or other government agencies.
• PMP, Scrum Master, and/or other Agile/SAFe certifications.
• Strategic Communication Management Professional (SCMP)
• Certified Public Relations Counselor (CPRC)
• Digital Marketing Professional Certification
Clearance Required
• Ability to obtain and maintain a suitability/Public Trust
Posted Salary Range: USD $175,000.00 - USD $195,000.00 /Yr.