• **Role Purpose***
Own the end-to-end success of the brand awareness pilot by aligning marketing strategy, market execution, and operational readiness to drive measurable business impact.
• **What This Role Owns***
Market Outcome (Not Just Campaign Execution)
•Defines success in-market (awareness → engagement → business impact)
• Translates brand investment into a clear business narrative
Integrated Market Strategy
• Aligns audience, messaging, channels, and local activation
• Ensures sufficient scale, reach, and consistency to drive impact
Marketing + Operations Alignment
• Partners with Practice leadership to ensure readiness to convert demand
• Identifies and escalates operational gaps that limit performance
Investment Stewardship
• Guides allocation across channels and tactics
• Interprets performance across the full funnel and drives action
• **Authority Required (Critical to Success)***
• Influence over media and investment allocation (in partnership with Marketing leadership)
• Ability to escalate and resolve operational blockers
• Direct visibility with Marketing and Executive leadership
• Positioned as leading the pilot, not supporting it
• **How This Role Shows Up***
• Acts as the “CMO of the market” (mini-GM mindset)
• Leads with point of view and accountability
• Operates cross-functionally (Marketing, Practice Ops, Talent)
• Drives alignment without relying on formal authority
• **Success Looks Like***
• Brand investment is visible, understood, and trusted by leadership
• Market shows measurable lift in awareness and engagement
• Increased demand is effectively converted by aligned practices
• Clear case to scale investment across additional markets
• **What This Role Is NOT***
• Campaign/project manager
• Media execution lead
• Reporting-only function
• **Ideal Profile***
• Brand strategy + performance mindset
• Strong executive presence
• Operational empathy
• Comfortable in ambiguity
• Able to drive alignment across stakeholders
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