At arenaflex, we're passionate about connecting people with quality experiences that give them the best value in wireless. As a leader in the industry, we're committed to delivering innovative, customer-focused solutions that open up a world of possibilities. We're now seeking an experienced Associate Director of Customer and Product Insights to join our team and drive business decisions with customer-centric research.
**About arenaflex**
arenaflex is a leading provider of wireless communication services, dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences. Our diverse portfolio of 11 distinct brands caters to a broad spectrum of needs and preferences, with a focus on delivering seamless, reliable, and affordable wireless solutions that enhance day-to-day lives. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.
**Our Portfolio**
Our portfolio is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact. Our brands include:
* Total Wireless & Verizon Prepaid: Our flagship brands available at Verizon-owned stores, offering compelling offerings and a robust and loyal consumer base.
* Straight Talk, TracFone, and Walmart Family Mobile: Giants in our brand portfolio, boasting significant presence in Walmart and offering accessible, high-quality wireless solutions across diverse retail environments.
* Visible: A standalone brand family catering to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions.
* Simple Mobile: The premier choice among authorized resellers, recognized for its popularity and reliability.
* SafeLink: Dedicated to serving customers through government subsidies, providing essential communication services to those in need.
**Job Summary**
As an Associate Director of Customer and Product Insights, you'll lead the customer and product research and insights function supporting the Verizon Value portfolio of brands. You'll drive business decisions that help us maintain a competitive edge by delivering best-in-class value propositions and experiences to our customers. Your key responsibilities will include:
* Proactively working across brand and product team leaders to define and prioritize the research roadmap and ensure appropriate resource allocation.
* Managing, mentoring, and coaching direct reports to ensure world-class insights work and leverage learnings and best-practices across work streams.
* Leading by example and setting a high bar for research rigor and insights storytelling.
* Overseeing key vendor partnerships to ensure the team leverages the highest quality research methods and analytical capabilities.
* Working in close partnership with Marketing Insights leads to build an integrated understanding of our customers, prospects, and market dynamics.
* Forging relationships with adjacent insight, analytics, and intelligence teams across the arenaflex organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models.
* Speaking on behalf of the customer across arenaflex leadership forums to ensure that crucial customer insights and pain points are elevated to key decision-makers and incorporated into short and long-term action planning.
* Overseeing and caring for the performance and professional development of team members, providing regular feedback, coaching, and direction to ensure each team member is meeting their expectation to deliver impact and drive business objectives.
**Requirements**
To be successful in this role, you'll need:
* Eight or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.
* Experience in Marketing, Customer Experience, or User Experience research.
* Experience designing research programs, both qualitative and quantitative, to address business needs; can articulate rationale.
* Strong command of advanced quantitative methodologies (maxdiff, conjoint, segmentation, cluster analysis, Gabor Granger, etc.).
* Experience with qualitative and/or user-centered design evaluative research methods (e.g., focus groups, in-depth interviews, diary studies, ethnography, etc.).
* Experience synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations.
**Preferred Qualifications**
While not required, it's even better if you have:
* Four or more years of experience managing a team of three or more people.
* Experience providing insights to inform value proposition development.
* Experience leveraging secondary data, trends, and learnings to provide context for business scenarios.
* Experience coaching and advising multiple team members, simultaneously, to push the strategic quality of their insights.
* Ability to present insights in a compelling narrative and establish rapport with Senior Leadership as a Consumer Champion.
* Marketing, CX, or UX research experience specifically in the consumer or business space.
* Self-starter with the ability to identify stakeholders and build credibility for the team.
* Demonstrated effective consultative skills.
* Proven ability to work through ambiguity and effectively collaborate to problem-solve.
* Strong business acumen and understanding of the telecom industry.
* Extensive experience and genuine interest in consumer segment research.
* High degree of comfort using influence and persuasion cross-functionally.
* Experience operating in a fast-moving, rapidly evolving environment.
* Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches.
**What We Offer**
As an Associate Director of Customer and Product Insights at arenaflex, you'll enjoy a comprehensive benefits package, including:
* A competitive salary range of $127,000.00 to $236,000.00 annually, based on a full-time schedule.
* A hybrid work environment, with a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).
* Opportunities for career growth and professional development.
* A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
* A comprehensive total rewards package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
**How to Apply**
If you're passionate about customer-centric research and driving business decisions, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!
Apply for this job