Summary: The Assistant Marketing Manager - Social Media is responsible for executing DHC USA’s social media content and supporting influencer and campaign initiatives. This role ensures consistent, high-quality content publishing, community engagement, and operational support for social marketing activities.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Content Execution & Publishing
• Create, schedule and publish content across social platforms
• Format and prepare content for platform-specific requirements
• Maintain content calendar accuracy and adherence
Content Creation Support
• Ideate, create and edit video and image assets for social use being the originator and user of third party content
• Assist in caption writing and content optimization
• Support development of social-ready assets
Community Management
• Monitor and respond to comments and messages
• Escalate issues to appropriate teams
• Support community engagement initiatives
Influencer Coordination Support
• Track influencer content and campaign timelines
• Support communication and logistics for creator partnerships
• Maintain influencer and content records
Performance Tracking
• Pull and organize social performance data
• Support reporting and analytics processes
Creator Outreach Support
• Assist with influencer outreach and communication logistics directly or indirectly using tools/partners
• Confirm shipping details and manage follow-ups
• Maintain outreach tracking and response logs
Competencies and Qualifications To perform the job successfully, an individual should demonstrate the following competencies:
• Strong understanding of social media platforms and content formats
• Experience with content scheduling tools and social media workflows
• Basic content creation and editing skills (e.g., Canva, CapCut, Adobe tools)
• Strong attention to detail and organizational skills
• Ability to execute against defined strategies and timelines
• Strong written communication skills for captions and engagement
• Ability to manage multiple tasks in a fast-paced environment
• Basic understanding of social media metrics and performance tracking
Success Measures
• Content calendar adherence
• Accuracy and quality of published content
• Community response timeliness
• Support of campaign execution
• Data accuracy and reporting timeliness
Education
• Bachelor’s degree preferred
• 1–3+ years of experience in social media, content creation, or digital marketing
• Experience with social media platforms and tools required
• Interest in beauty, skincare, or lifestyle categories preferred
Customer Service
Works well with customers (internal/external); promotes a positive image of the company; responds to requests for service and assistance; meets commitments; strives to solve issues raised by customers.
Teamwork
Values the input and know-how of other employees; asks for help, when needed; offers help to other employees, when needed; builds trust and respect among fellow employees; takes actions that demonstrate consideration for the feelings and needs of others; works with other departments toward a common goal.
Adaptability or Flexibility
Open to change and new information; adapts behavior and work methods in response to new information, changing conditions or unexpected obstacles; able to deal with frequent change, delays, or unexpected events.
Ethics
Upholds DHC’s Code of Conduct; treats coworkers and customers with respect; behaves in a fair and ethical manner towards others; instills mutual trust and confidence; honesty; maintains confidentiality.
Professionalism
Approaches others in a positive manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
Communication
Speaks clearly and persuasively in positive or negative situations; listens and obtains clarification; writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret information.
Continual Learning
Grasps the essence of new information; applying newly gained knowledge and skill on the job; recognizes own strengths and weaknesses; pursues s