This is a remote position.
The Opportunity
We are hiring our first Affiliate & Influencer Marketing Lead to build and own this function from the ground up. This is not a role that inherits a running programme — you will design the strategy, recruit the talent (affiliates and influencers), set the commission structures, and drive measurable revenue across our US-focused brand portfolio. You will be the subject matter expert in the room, with a clear growth path to leading a team as the function scales.
What you will do
1. Affiliate Programme Strategy & Build
Design and launch the end-to-end affiliate programme across D2C (Shopify) and marketplace channels ( Amazon) for the US market
Define commission structures, tiering logic, and payout mechanics (CPA, hybrid flat fee + CPA, gifting) across open and targeted affiliate pools
Select and implement affiliate tracking platforms (e.g. Impact.com) — evaluate, onboard, and own the tech stack
Build brand safety guidelines, content briefs, and creator onboarding kits to maintain consistent brand messaging
2. Affiliate & Influencer Recruitment
Identify, vet, and recruit US-based affiliates and influencers — mommy bloggers, parenting content creators, family lifestyle publishers — across TikTok, Instagram, and YouTube
Develop a scalable sourcing process: outreach templates, pitch scripts, relationship-building cadence, and onboarding workflows
Manage gifting logistics in coordination with the warehouse team; track sample-to-post conversion rates
Negotiate rates and contracts, balancing fixed fees vs. performance-based structures against margin targets
3. Performance Management & Optimisation
Own affiliate channel KPIs: revenue, ROAS, GMV, CTR, active partner count, conversion rate, and content output volume
Build and maintain a performance dashboard; produce weekly reports and monthly summaries for the leadership team
Identify top performers and design incentive programmes (tiered commissions, contests, exclusive campaigns) to drive retention and output
A/B test creative angles, commission incentives, and outreach strategies to continuously improve conversion
4. Brand Awareness & Content Strategy
Use affiliate and influencer content as a brand awareness driver — not just a conversion tool — to grow Babaroo's social presence in the US
Coordinate with the marketing team on seasonal campaigns (Q4, Mother's Day, baby shower season) to align affiliate activation with brand calendar
Track earned media value (EMV) alongside revenue metrics to report the full value of the programme
5. Cross-Brand Expansion
Lead the affiliate function for the primary brand (Babaroo) with the mandate to expand to 2–3 additional brands in the portfolio (family, pets) as the channel proves out
Develop a cross-brand influencer strategy where the same creator can serve multiple brands simultaneously
Requirements
What we are looking for
Must-Haves
3–5+ years of hands-on affiliate or influencer marketing experience — managing creators, commission structures, and performance tracking at scale
Proven track record building or significantly growing an affiliate programme — not just inheriting and maintaining one
Strong grasp of commission mechanics: open vs. targeted programmes, CPA vs. flat fee vs. hybrid, margin-aware rate-setting, platform fee stacking
Experience managing 100+ affiliates or KOLs, with a structured communication and tiering system (daily/weekly/bi-weekly cadence)
Analytical mindset: comfortable building performance dashboards, tracking ROAS, GMV, CTR, and conversion rates, and making data-driven decisions
Excellent communication and relationship-building skills — you know how to recruit, onboard, motivate, and retain creators
Comfortable working independently in a remote environment without a pre-built team; self-directed and structured
Fluency in English — written and verbal — to a standard suitable for professional outreach to US-based creators and publishers
Strong Advantages
Experience with US-based affiliate platforms (Impact.com, Rakuten, ShareASale, CJ Affiliate)
Prior exposure to US consumer market — mom/baby, family, or parenting category is a significant plus
D2C or Shopify experience alongside marketplace (TikTok Shop, Lazada, Shopee) background
Experience negotiating with macro-influencers (500K–5M followers) and managing face-to-face creator relationships
Familiarity with earned media value (EMV) reporting and brand awareness metrics beyond pure conversion
Working Style Fit
You build systems, not just execute tasks — SOPs, dashboards, and templates that scale beyond you
You proactively surface problems before they escalate; you do not wait to be asked
You are comfortable with ambiguity — this role requires you to create clarity, not be given it
You are motivated by ownership: your channel, your results, your growth path
shape a channel from zero — not a maintenance role; a build role