Role Summary
The Acquisition Coach helps dealership clients buy more used cars through VETTX. This is not a traditional CSM role focused on check-ins and touchpoints. It is a coaching role focused on training, accountability, process improvement, and measurable client results.
Responsibilities
• Coach dealership buyers and managers on how to use VETTX effectively
• Train buyers on pipeline management, buyer/seller communication, closing strategy, follow-up, and in-person valuations
• Identify breakdowns in buyer process and create action plans to improve results
• Hold buyers accountable to commitments and next steps
• Help underperforming accounts regain traction
• Elevate leadership and structure breakdowns to VETTX Strategic Advisors to help improve alignment and execution
• Track account performance based on usage, activity, and cars purchased
• Share feedback internally to improve client outcomes
Success in This Role
• More cars purchased per account
• More active buying accounts
• More reactivated accounts
• Better client execution and consistency
• Strong retention driven by real results
Capacity and Expectations
• Manage 40-60 accounts
• Maintain at least 2 training sessions monthly per account
Qualifications
• Automotive dealership, inventory, or used car buying experience preferred
• Strong coaching and communication skills
• Able to drive accountability with clients
• Organized and performance-focused
• Customer success or account management experience is a plus, but dealership operational knowledge matters more
Compensation
• OTE: $110K
Why the Role Exists
VETTX wins when clients consistently buy cars. The Acquisition Coach helps make that happen by teaching the right process, reinforcing best practices, and driving execution.
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